Blog Archive


How Technology Can Empower Mothers With Gestational Diabetes

By Jennifer M. Barrett, MSc November is National Diabetes Month. This disease is agnostic to age, race, and religion. While ...
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AXON London Turns 15: Q&A with International Managing Partner, Ralph Sutton

This November, AXON London marks its 15-year anniversary. From being an agency of one, to becoming an integral part of ...
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A Starting Point in Addressing the Opioid Crisis in the United States

The opioid epidemic has touched nearly every life across the United States. According to the CDC, over 630,000 people died ...
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Open Access Publications Drive Critical Scientific Information to the Masses

By Nadia Sajous As Open Access week (October 22 – 28, 2018) is celebrated around the world, we felt it ...
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Transitioning Postdocs into Medical Communications at the ISMMS Postdoctoral Symposium

On September 21st, AXON’s John Facciponte, PhD, had the opportunity to attend the 9th Icahn School of Medicine at Mount ...
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From Pharmacy to MedComms: Beginning My Fellowship with AXON US

By Samantha Miernicki, PharmD I am excited to join the AXON family as a yearlong fellow in a newly-established collaboration ...
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Responsiveness

By Pete Rizzuto Email and text etiquette is an important topic relating to personal and professional communications across our industry ...
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Simplifying the Complexities of Communications – My Internship with LifeSci NYC and AXON

By Brad Langhoff No workday is like any other for me due to AXON’s unique position in this healthcare communications ...
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Coming of age for the first recombinant proteins as biologics—impetus with the advent of biosimilars

By John Facciponte, PhD Understanding the regulatory process for approval of drugs and biologics, how insulins have been regulated and ...
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What once was old, now is new – the reinvention of the Chatbot

In terms of technical innovation, society’s driving force has always been to increase efficiency.   We aim to cut out ...
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Reflecting on our Personal Journeys at AXON – Sarah M. Gould, MPH and Alec Quintalino

Since our start at AXON NY in March 2017 as Editorial Assistant and Account Executive, respectively, every day has been ...
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The Journey: A poem for Rare Disease Day

One size doesn’t fit all – we understand a different approach is needed. Our poem is dedicated to the people living with ...
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How to manage a PR crisis

During crises one of the audiences that organizations can overlook are their own employees. It is vital for organizations to ...
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A Fireside Interview: Spotlight on Integrated Communications at AXON

With the exciting arrival of Jeffrey Freedman who was recently appointed Vice President, Integrated Communications – Healthcare of AXON US, ...
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Building Relationships and Trust – Rationale for Your CRM Program

I previously wrote an article entitled “To CRM or not to CRM – that is the question”. In the article ...
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What makes for a compelling awareness campaign?

Everywhere I look, I see a mustache. It’s November and so I immediately think of prostate cancer, men’s health, and ...
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Setting your communications KPIs for 2018? Five principles to make sure you can see the wood for the trees

It has always been important for communications teams to show the impact of their activities, but as external economic factors ...
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Is it possible for your trial to have a voice on social media?

With the recent release of Twitter’s new paid promotion policy for pharma, I got to thinking about clinical research awareness ...
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(Data) sharing is caring … or is it?

Hot off the press! After much debate and controversy over the International Committee of Medical Journal Editors’ (ICMJE) proposal for ...
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Are we about to replace communications people with machines? Using data to give us perspectives on the future

As a junior, one of my roles was to cut out the newspaper clippings, paste them onto a piece of ...
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Refocusing the Chaos: What Happened Before? What Happens Next

Crises happen. That seems like a perfectly legitimate bumper sticker for any public relations practitioner to place on their vehicle ...
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The Everyday Wonder Woman: Today’s Women’s Leadership

What is women’s leadership? As I am honored this week at the 2017 MM&M Awards in the "Women to Watch" ...
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Putting mHealth to the test!

Our Toronto office staff recently indicated that wellness support in the workplace was needed. In response to this feedback, our ...
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How medical writing saves lives: Flavia Sciota’s winning submission

At AXON we are proud of our in-house medical writing expertise. Stemming from a variety of different backgrounds – from ...
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Living in alignment: Promoting the common good through highly engaged employees

When socially responsible activities are aligned with an employee’s self-interest and an organization’s core values, principles of ethical conduct, social ...
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Embracing the Next Great Extinction Event

I recently watched a popular TV science program which talked about how five times the Earth has experienced times when ...
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mHealth: Everyday health management meets clinical research

Raise your hand if you use a mobile health app. Is yours up? Mine is! According to a recent survey1, ...
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Finding a balance between therapy and addiction prevention: Our pro bono efforts

While there is no doubt there is much more be done to bring hope and long-term recovery to the many ...
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Have we all had enough of authentic communications?

The term “authentic” communications has been a buzzword. Being authentic starts with having real values. It does not matter what ...
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Learning from the Pros

I spend a lot of time reading, thinking about and discussing how best to ensure a future pipeline of talent ...
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Axon is a great place to work…Really, it is!!

As I’m the HR Director at AXON UK, you’re probably reading this and thinking ‘well, you would say that wouldn’t ...
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The value of learning

In recent months, as part of our recruitment drive to expand the London office, I have spent a great deal ...
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What is the EFPIA disclosure code, and why was 30th June 2016 such an important date?

A good relationship between the pharmaceutical industry and healthcare professionals (HCPs) is vital to continually drive improvement in patient treatment ...
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Brexit and its implications for the UK communications industry

Since Friday, the UK, and indeed the world, has been absorbing what the decision of the UK to leave the ...
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AXON reveals the path to better patient communications

London-based healthcare communications agency asks the pharmaceutical industry: ‘Do you speak patient?’  LONDON, UK, April 6, 2016 – AXON Communications, ...
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Cocktails & glamour at the Toronto holiday party!

   Last Friday, the AXON Toronto team got all dressed up for the office’s annual holiday party, and with a ...
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The EHR: waiting on the system to change

Electronic Health Records (EHRs) have disrupted the healthcare system, but widespread, palpable change in process and patient care has not ...
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Emerging trends in healthcare – 21st century technology and innovation

Last month, Mario R. Nacinovich, Jr., M.SC., Managing Partner, AXON Communications, moderated an esteemed panel at MedTech’s annual conference, “ ...
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The hairiest month of the year and its philanthropic origins in healthcare

If you had to guess, what would you say is the hairiest month of the year? If you guessed November, ...
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Clinical trial site engagement: merits of face-to-face and virtual meetings

Earlier this year we published an article entitled “Face Value?” 1 regarding the merits of both face-to-face investigator meetings versus ...
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Dogs: Companions and healers

Should we get a dog? It’s a question that is raised in households around the world, and recently a popular ...
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Put your heart in your work

At some point, everyone has encountered an uncomfortable situation driven by emotions, whether he or she has been directly involved ...
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Big Pharma: Making Drugs for Fun and Profit in a Video Game

Video games used to be a superficial entertainment outlet where the typical goals of these games were to shoot the ...
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Can a Photo Change History?

Early on Thursday morning I opened my front door to get the paper (a ritual I still enjoy in a ...
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Predicting longevity in 2030

Advances in modern medicine and adopting a healthy lifestyle have offered us the hope of not only living a long ...
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Patient voices and the FDA

In recent news, we see further advances in identifying ways to capture the patient voice; in this instance, we see ...
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Court ruling: FDA cannot restrict truthful off-label promotions. Have the floodgates been opened?

When it comes to pharmaceutical companies promoting their products, off-label discussions may now be on the table. In a court ...
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Why Interns Are So Much More Than Interns

Every year, our AXON US office welcomes several interns, and the success of its program can not only be attributed ...
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Congratulations to Sunovion Pharmaceuticals for being a leader in LTC

We are pleased to announce that SUNOVION’s recent peer to peer education efforts in the Long-Term Care (LTC) industry has ...
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Toronto’s AXON CTS has a new home

I have looked out my AXON office window at 310 Front Street in Toronto hundreds of times over the past ...
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A new home

After 12 very happy and successful years in Richmond, on the outskirts of London, AXON has moved to a more ...
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A new visual identity for AXON, July 2015

Welcome to the new and updated AXON website. Some time ago, our senior team embarked on a process to look ...
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Rise of the Podcast

Podcasts, the digital audio content that listeners subscribe to and download, are experiencing a huge surge in popularity as of ...
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What’s the Reason For Your Sneezin’?: Discover Ways to Help You Survive Another Allergy Season

When most people hear the word “spring”, they think “warmer weather”, “flowers”, and “baseball.” But for those suffering from allergies, ...
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Bespoke healthcare

Since the sequencing of the genome a decade ago, there has been much talk of “personalized or precision medicine”. But ...
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Man versus bug: the quest for victory over antibiotic resistance

Man against bug? The headline may conjure an image of an armed battle scene of soldiers against alien insect-like invaders ...
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Patient Confidentiality and Electronic Health Records

A medical record allows health care providers to document medical history and identify patterns that may help determine appropriate treatment ...
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My 10 Days in South Korea

It’s been almost a decade since I last visited my birthplace and motherland, South Korea. While many things remained familiar, ...
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Pharmaceutical Stewardship – The Disposal of Medication

Rinsing, flushing and tossing have become common methods for the disposal of pharmaceutical medications such as pain relievers with the ...
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Risky Business–Inside the New FDA Guidance on Distributing Scientific and Medical Publications on Risk Information for Approved Drugs and Biological Products

As health communicators and representatives of drug manufacturers, we often distribute medical information regarding approved drugs in scientific and medical ...
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“Holding Accountable Care Accountable”

Traditionally, healthcare systems have dominated as supply-driven enterprises; the supply–or fee-for-service payment structure–has often resulted in fragmented care delivery. The ...
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The flipside of crowdsourced medicine

In an earlier blog, I reviewed the positive aspects of extending the trend of crowdsourcing to clinical trials; these included ...
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Help for Haiti – Narendrakumar Patel, ’15 PharmD Candidate and Danielle Cavazzini, PharmD

As a pharmacy student, I believe there is no better way to help the underprivileged population than to educate them ...
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The elusive medical writer

“Medical writing… the activity of producing scientific documentation by a specialised writer” -   Wikipedia Medical writing: it does what ...
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The gender gap in drug development

Several interesting articles have surfaced in the New York Times on the topic of equal sex representation in clinical research, ...
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Crowdsourced Medicine

The explosion of online communities and crowdsourcing has shifted discrete internal corporate functions externally to an anonymous network of motivated ...
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Make a stand

If you’re not familiar with the effects of a sedentary lifestyle—such as sitting in your car during long commutes, at ...
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Personal healthcare + technology = sexy?

I took a holistic health coaching program last year, and one of the instructors urged us to go out into ...
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Addressing the Myths and Misperceptions of Sloppy Science: Validating the Importance of Testosterone Therapy

On March 25th, 2014, the Androgen Study Group sent a retraction letter to the Editor-in-Chief of the Journal of the ...
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It’s not my fault, it’s my genes!

Towards the end of last year, a few of the AXON London team decided to take a break from their ...
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Can someone turn off that light please? Thanks, Spider-Man

On Saturday March 29 at 8:30 p.m. local time (wherever you were), over 7,000 cities around the world came together ...
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Giving 10: WOW!

When we decided to give back to our community to celebrate AXON UK’s 10th anniversary with our ‘AXON Giving 10’ ...
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Video didn’t really kill the radio star, and neither has social media

As communicators, we are challenged not only with crafting the “right” message, but also choosing the appropriate medium to make ...
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Is procurement still the new kid on the block?

Do you remember a time in your life when you were the new kid on the block? For a time ...
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AXON Giving 10: Meditation and Mental Health Strategy Workshop

Having a personal interest in the benefits of meditation, and having attended AXON’s mindfulness training course, my colleague Shanida and ...
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Dabbling in Resolutions

Tabula Rasa: a blank slate. This is how many people view the month of January: a New Year and opportunity ...
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Big Data and Big Changes in Healthcare: Coevolution or Contradiction in Care

How does one define the concept of “big data?” What is its overall benefit in healthcare? I hoped to discover ...
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A NATIONAL Bulletin: Federal Health Minister Introduces Legislation To Protect Consumers From Unsafe Medications

December 6, 2013 OTTAWA – Health Minister Rona Ambrose today tabled legislation in Parliament that gives the federal government more ...
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Delivering an AIDS-free generation

Not so long ago Hilary Clinton famously said that we now have a historic opportunity to “usher in an AIDS-free ...
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Putting a little Humanity back into Data Collection

Ensuring data excellence in a clinical trial is vital to its success. Many trials face a variety of obstacles such ...
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Diabetes: the good, the bad, and the ugly

I’m feeling generous. Let’s start with the good. Last month I spent 3 hours standing outside my local Tesco supermarket ...
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The Sunshine Act in Today’s Pharmaceutical Forecast

On August 1, 2013 the Physician Payments Sunshine Act (also known as the Sunshine Act) was put into effect.  This ...
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Celebrating 10 year anniversary of AXON London

Over the past 10 years a lot has changed. The world was introduced to the iPhone and YouTube, scientists mapped ...
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Clinical Trials for Children: A Real Game Changer

“Do not keep children to their studies by compulsion but by play.” -Plato Managing a successful clinical trial depends on ...
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To Jump or not to Jump

Moving to a new city with a thriving culinary scene is both a blessing and a curse: for a self-proclaimed ...
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Embracing long-term innovation: Bold (re)thinking in healthcare from Google

What do you do when you are one of the most innovative companies in the world and have previously made ...
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How to live to be 100

The most crucial thing you can do to live to be 100 is choose the right friends. This is Dan ...
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The Creative Child in All of Us

To be quite honest, I’ve never thought of myself as a ‘creative’ person. You’ll hear people say they think of ...
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AXON LEAPS TO 6TH IN PR WEEK 2013 UK HEALTHCARE AGENCY LEAGUE TABLES

Following the announcement of the PR Week 2013 Top 150 Consultancy League Table, where AXON jumped up the ranks to ...
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Long hair, do not care: How I helped a child look and feel like herself again!

I finally did it. I have been growing my hair for about two and a half years and thought I’d ...
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When fakes can kill

Over the past few years it seems that talk about counterfeit drugs has gone from a whisper to a routine ...
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Thinking outside the box is overrated

We’ve all been encouraged to do some out-of-the-box thinking in our day. It’s 2013 and the need to be forward ...
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What’s really happening in India?

Earlier this month, the US National Institutes of Health (NIH) called off approximately 40 ongoing clinical trials in India.1 So ...
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Pictures plus words in health communications

As the old saying goes “a picture is worth a thousand words” – so what might this mean for a ...
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AXON London Giving 10!

While brainstorming ideas on how to celebrate the ten year anniversary of AXON London this October, a number of ideas ...
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AXON US Rallies Together Again to Give Cancer ‘The Boot’ at Relay for Life

The AXON US healthcare practice team, aptly named "AXON vs. Cancer", raised close to $7,000 again this year while participating ...
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Everybody Lies

"I don't ask why patients lie, I just assume they all do." Anyone who is familiar with the show House ...
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What if all you have to do is ask?

The One Thing You Must Do In Every Job Interview is pretty simple, according to author Dave Kerpen. In this ...
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NATIONAL Public Relations Acquires Madano Partnership

Leading independent network expands in the UK and Europe Montreal, Canada – July 4, 2013 – NATIONAL Public Relations, one ...
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PR Week Top 150: AXON jumps 20 places to 50th, on back of ‘game-changing’ 2012

In the year of AXON London’s 10th anniversary, an early birthday present arrived with the release of the PR Week ...
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Funder, Friend or Foe?

Much has been written in the industry and lay media alike that collaboration between pharmaceutical companies and patient groups enables ...
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What Lies Beyond the Comfort Zone?

About two years ago, I decided to take up a new sport. Who knows why I did – mid-life crisis, ...
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From the Big Apple to Big Ben: A Cross-the-Pond Comparison

Prior to becoming a part of the team at the AXON office in the UK, I worked for a healthcare ...
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Spring Resolutions

While I understand the literal meaning of making a New Year’s resolution (ie, starting a new year off right), I ...
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Arthritis Does Not Discriminate

Arthritis is the inflammation of one or more joints. Unfortunately, there are many misconceptions that persist around arthritis, with the ...
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London Calling

After nine years working in AXON’s Toronto office, my husband Mike and I decided we wanted to make a life ...
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The Gluten-free Challenge

Did you know that most oatmeal found in stores contains wheat? Or that most soy sauces contain wheat? Having started ...
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Spend Two Minutes Doing This and Become More Powerful

Ever heard the phrase “it’s not what she said, it’s how she said it” or been given the advice to ...
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“Light it Up Blue” Kicks Off Autism Awareness Month the Right Way

In 2011 and 2012 nearly 2% of American children were diagnosed with Autism Spectrum Disorder, a 72% increase from previous ...
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Em ‘n’ Em Mix(ed) It Up For Brain Cancer

My colleague Emma and I decided to fundraise in aid of Brain Cancer Awareness Month. The decision was easy: Emma’s ...
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Hemophilia Awareness

March is Hemophilia Awareness Month,  put in place to raise awareness and education about bleeding disorders with a larger audience.1 ...
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Dan Brennan named to Board of Directors of BioAlberta

Dan Brennan, Partner in AXON’s Calgary operation, has been named to the Board of Directors of BioAlberta. BioAlberta is the central ...
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Mario Nacinovich Joins HVEDC Board of Directors

Mario Nacinovich, Managing Partner of AXON US, has joined the Board of Directors of the Hudson Valley Economic Development Corporation ...
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Bravery

Suffering from any illness is upsetting and when you make the effort to lead a healthy lifestyle and you still ...
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The fog is clearing: strong commitments to data transparency in clinical trials

A few days back when skiing at the top of the French Alps I felt amazed by the clarity of ...
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What is New with HIPAA These Days?

While the Health Insurance Portability and Accountability Act (HIPAA) may have been around for some 17 years, it hasn’t stopped ...
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You May Be Able to Read This, But Are You Health Literate?

Health literacy is the ability to read, process and understand healthcare information to make appropriate health decisions.1 Clear communication is ...
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Get Heart Smart!

It seems that everywhere you turn on Valentine’s Day there are hearts: chocolate hearts, candy cinnamon hearts, heart-shaped love notes ...
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Five Ways to Use Tablet Devices in Clinical Research

The management of clinical research has changed substantially since the launch of electronic systems such as patient diaries, data capture ...
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You can’t make an omelette without breaking eggs! My first experience of presentation training

AXON presentation training. Three hours. Compulsory 5-minute presentation. ‘Dread’ doesn’t cover my feelings. Hearing past presentation topics helped i.e. anything ...
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Top Tips to Help You Understand and Live with Glaucoma

Glaucoma is an eye disease in which excessive building pressure within the eye leads to irreversible damage to the optic ...
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New Year’s Resolutions

As we find ourselves emerging from this festive period, ‘New Year’s resolutions’ is the phrase everyone is talking about. From ...
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Christmas Holidays: Survival of the Fittest?

Having survived two consecutive visits of family over the Christmas holidays, I am somewhat relieved to return to my normal ...
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Are You Still Alive?

Well if you’re reading this then the answer is yes. Well done on surviving yet another apocalypse, bad luck to ...
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Santa Gets in the Social Media Spirit

It’s the most wonderful time of the year! As we begin to look back at 2012 at what worked, what ...
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Embracing the Next Great Extinction Event

The other night I watched a popular TV science program, Science Club, which talked about how five times the Earth ...
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PR: An Art or a Science?

Since joining AXON 18 months ago, I have been contemplating the question of whether public relations (PR) is an art ...
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The Science of Engagement

Social media is a key resource for personal and professional networking. Brands and organizations, however, can gain even greater value ...
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Would we all be more successful if we just laughed a bit more?

Gentlemen walking around pretending to be Johnny Depp look-a-likes, but in reality you see Cinco de Mayo with a hint ...
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Gamification: The Key to Success in Pediatric Clinical Trials

Knowing your audience and meeting their needs is essential to developing a successful communications program. This is especially true when ...
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Diabetes Awareness

Diabetes − you’ve probably heard the term many times throughout your life. Perhaps you know somebody who has it, or ...
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Breast Cancer: How Aware Are You?

In 2010, nearly 1.5 million people globally were told in multiple languages “you have breast cancer.” Breast cancer is the ...
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Fighting Obesity

Following our previous blog on obesity, and in support of World Obesity Awareness Week (October 15−19), we put the spotlight ...
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Online Patient Communities

“I don’t want to feel alone…” Despite the billions of people that inhabit our world, often those diagnosed with a ...
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How Societal and Environmental Factors Weigh on Obesity

This week (October 15−19) is World Obesity Awareness Week. Obesity is a global health problem that has been steadily increasing ...
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What Does Being a ‘Trusted Advisor’ Really Mean?

‘Trusted Advisor’ was not an unfamiliar term to me as a Senior Program Manager at AXON; I have always aspired ...
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Strengthening Your Brands on Pinterest

Haven’t heard of Pinterest yet?  Well it’s about time you did. Launched in 2010, Pinterest became the fastest-growing website ever, ...
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Sickle Cell Awareness Month

September is Sickle Cell awareness month, an annual event held to help promote education and awareness surrounding the disease. Approximately ...
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The Incredible Power of the Paralympics

For years the Paralympics has played a minor role in the public consciousness. Traditionally it has been seen as a ...
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Find your Perfect Match (P.S. you Have 30 Seconds Only!)

A study at a speed dating event in Edinburgh, Scotland, demonstrated that within the first 30 seconds, a third of ...
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Tweet, Tweet

Three years ago, as Twitter started to become part of the pop culture lexicon, I came across a blog post ...
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GAIN Act Incentive

As you may have experienced for yourself, some physicians can be quick to prescribe antibiotics to their patients for a ...
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Genes: to Map or Not to Map?

Mapping of the human genome is becoming faster, easier and cheaper due to rapidly evolving technology. When I graduated from ...
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Exciting New Roles for Chuck Johnston and Shawn Patterson Baker

AXON is proud to announce that the Toronto office’s Chuck Johnston and Shawn Patterson Baker are both moving up and will ...
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You are Never too Old to Learn– and the Feedback is: “It is so True!”

In a 40-plus-year life I have attended a seemingly endless number of training and education activities, many of which (at ...
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#London2012

It’s amazing the impact that 140 characters can have on a person and across populations. Without doubt London 2012 will ...
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Health Information at Your Finger Tips – Literally!

Whether at home or on the road, where do you go for information? The internet, of course! According to a ...
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Physicians on Film

Fresh out of university, and catapulted into working life, I found myself in France with agency colleagues, filming a physician ...
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Change the Conversation

“What should be the goal of public relations programs?” Many communications specialists would say something along the lines of “shaping ...
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AXON US Office Supports the American Cancer Society

Collaboration is one of AXON’s seven core values – so much so that the entire US team joined forces and formed ...
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AXON Website: Did We Make The Right (first) Impression?

“Dress to impress” is my mother’s mantra, and she is right. First impressions count. Except now, with the increasing role ...
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The Informed Patient

Technology has revolutionised how we access information, particularly health-related information. We’ve moved from an era of having information pushed to ...
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Social Media and Clinical Trial Recruitment

It is well known that patient recruitment is the largest factor in increasing clinical trial costs, accounting for almost one ...
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Why We Blog

Pioneer blogger Justin Hall “created” blogging back in 1994, but it wasn’t until 2004 that the blog gained popularity as ...
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