Expertise

Generally, people seek out their own kind. Not us. We prefer to mix it up; it’s how we create integrated solutions. What sets us apart is our ability to blend the scientific rigor of medical communications and clinical research experts with creativity and insightful analytics of a PR firm to deliver compelling communications solutions. We are committed to achieving meaningful results in an industry that impacts the lives of patients.

Our accomplished team provides expertise from molecule to market in medical communications, public relations, clinical trial services and market access communications. We deliver strategic counsel in these areas for pharmaceutical, biotech, medical device, animal health and functional foods companies, proactively identifying and overcoming any challenges as needed to ensure our clients’ success.

Molecule

Understanding the ‘why’

Clarifying the unmet need

Building a strategic scientific story

Clinical
Trials

Preparing for market entry and product stories

Identifying and prioritizing target audiences

Identifying and addressing potential issues

Pre-Launch

Establishing the need

Preparing for launch success

Analyzing and communicating data

Engaging stakeholders

Media announcements for milestones

Launch /
Post-Launch

Ensuring access

Updating strategy with additional data

Create excitement around launch

Market

Identifying novel patient profiles

Developing a foundation of success for pipeline products

Lifecycle management

With strategic healthcare communications skills at our core, a mixture of the following activities support us in delivering targeted and effective programs for our clients:

Strategic communications planning insights

Stakeholder mapping & engagement

Needs assessment

Creative design & branding

Analytics & insights

Digital marketing & communications

 

Multichannel education

Content development

Communications skills training

Web, media, & print production

Events planning & management

Employee engagement

Meeting moderation & workshop facilitation

“Each person is completely unique, yet those differences combined undoubtedly define our success.”

Carolyn Armstrong

Senior Program Director, AXON London

Carolyn Armstrong

Medical Communications

Our aim is to drive change in the knowledge, skills, attitudes and behaviors of healthcare professionals, addressing unmet medical needs and ultimately helping improve outcomes for patients. We support the development of strategically and scientifically robust medical communications, including:

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  • Congress & symposia activities
  • Steering committee meetings
  • Advisory boards
  • Medical writing
  • Roundtables
  • Publications

“I love getting inside a brand and understanding what makes it work.”

Mark Khan

Vice President, AXON New York

Mark Khan

Public Relations

Based on a deep understanding of science and the needs of patients, healthcare professionals and payors, we create communications that change the lives of those living with, or affected by, health issues. We create strategic and effective communications tailored to the audience’s needs and product lifecycle/situation.

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  • Product pre-launch & launch
  • Disease awareness
  • Product & data milestones
  • Issues preparedness & crisis management
  • Disease awareness campaigns
  • Media engagement
  • Corporate, franchise & congress communications
  • Media training

“For me, inspiration comes from the amazing people I work with on interesting and novel projects.”

Caroline Chin

Account Director, AXON Clinical Trial Services

Marny Bruce

Market Access

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On behalf of our clients, we help ensure patients get timely access to appropriate medicines and devices. We successfully deliver programs across a wide spectrum of market access activities using our knowledge of the regulatory and payor environment and extensive experience with health authorities, health services and health technology assessment (HTA) organizations. We leverage existing relationships and create new and positive partnerships with key opinion leaders, advocacy groups, policy makers, payors and journalists to achieve our clients’ goals on a daily basis.

“Bringing new ideas and fresh thinking to our clients is what keeps our work exciting.”

Daniella McCrorie

Director of Innovation, AXON Clinical Trial Services

Daniella McCrorie

Clinical Trial Services

tools icon - Clinical Trial Services Expertise

We develop and implement multichannel programs to ensure successful clinical trial completion through tailored activities that support all key stakeholders. We provide strategic counsel and support to engage, educate, and motivate each stakeholder group based on their unique role and needs. Overall, we combine creativity and scientific knowledge to develop and implement customized programs for enhanced patient recruitment and retention incorporating a range of initiatives.