During crises one of the audiences that organizations can overlook are their own employees. It is vital for organizations to recognize the impact a crisis can have in their own people, provide reassurance and let them know what they can say. Below is a short interview, I recently had the pleasure of partaking in with HRD Canada, that expands on this topic.

https://www.hrmonline.ca/hr-law/industrial-relations/how-to-handle-a-pr-nightmare-237090.aspx

.