AXON has built a strong reputation for delivering high-quality, innovative public relations programs to support healthcare brands and corporate initiatives.
Key services include:
- Global public relations strategy ... AXON has a wealth of experience in strategic planning, campaign development and counselling to support international programs and empower affiliates with initiatives that drive local market success.
- Brand positioning and messaging ... We have effective, creative methodologies to help shape powerful, differentiated positioning supported by messaging with resonance.
- Media relations ... We work closely with our clients to develop media strategies, the right media materials and well-trained spokespersons to deliver results at both a global and local level.
- Market access ... AXON supports our clients seeking to secure approval, reimbursement and uptake of their products, through strategic consulting, messaging, advocacy, opinion leader engagement and media relations. We also work closely with an experienced Public Affairs specialist group.
- Stakeholder engagement ... We place great importance on bridging the gap between corporate and stakeholder interests, whether that involves patient advocacy, professional communications or government relations, to achieve mutually beneficial objectives.
- Integrated digital strategies ... AXON strongly believes that future success in healthcare communications will require effective use of the three “screens”—the computer, television and the PDA. We design smart digital programs to address specific professional and consumer education and communications needs.
- Issues & crisis management ... Our team has significant, hands-on experience in crisis and issues management and preparedness, identifying potential issues, advance preparedness planning and simulations and ensures availability 24 hours a day to respond to and address situations in a decisive, professional manner.
- Public policy ... We work with a range of stakeholders to help ensure our clients’ points of view are heard to either help change policy or maximize opportunities within the existing environment.
- Corporate communications ... AXON has significant experience working with companies to manage image, reputation, and to navigate the increasingly complex issues facing our clients today.
- Media and presentation skills training ... We provide practical, hands-on training sessions to ensure optimal media and presentation performance by company and health professional spokespersons.
- Meetings support ... We offer specialists experienced in planning and executing successful meetings with internal and external stakeholders, including faculty planning, agenda development, content provision, expert facilitation and evaluation.
- Internal communications ... We work closely with our clients in developing effective and engaging internal communications materials for teams and affiliates.
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